MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.

Star India-owned BWF’s official media rights for India for the previous four-year term (2014-2017) which expired in December 2017. Since there was a delay in extending the association between Star and BWF, fans ended up missing several events including the Indonesia Masters in January where Saina Nehwal had reached the final, before going down to her nemesis Tai Tzu Ying for her seventh successive loss to the top rank holder. Indian fans were also deprived of the live coverage of the Swiss Open last month and the German Open earlier this month.

Star is currently broadcasting the All-England Open Badminton Championship through its parent 21st Century Fox which has inked a deal with Badminton England, the national governing body for the sport in England. 

Also read:

BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

Discovery World HD adds Hindi, Tamil, Telugu feeds

Future Group joins IPL bandwagon as associate sponsor