Mumbai: Sony Pictures Sports Network has launched the campaign called ‘Prime Volleyball Jahaan, Public Wahaan’ ahead of the upcoming Prime Volleyball League that will begin airing from 5 February 2022. The league will be aired on Sony Ten 1, Sony Ten 3 (Hindi) and Sony Ten 4 (Tamil and Telugu).
The league has roped in Rupay as title sponsor and A23 as 'powered by' sponsor.
The campaign film is available in four languages – English, Hindi, Tamil and Telugu across Sony Sports channels. It is based on the premise that every Indian has either grown up playing or watching volleyball at some stage of their life. Wherever volleyball is played, it attracts and engages an audience across demographics is the core insight that drives the campaign.
The film is conceptualised by Sony Pictures Sports Network and executed in synergy with the sports marketing firm, Baseline Ventures, who are the co-owners and are exclusively marketing the league.
“Sony Sports has always endeavoured to bring the best sporting properties to viewers in the country,” said Sony Pictures Networks India chief revenue officer for distribution and head of sports business Rajesh Kaul. “This film truly captures the sentiments of all Indian fans who have played the sport or watched the game in their community at some point in their life.”
“Volleyball is a growing sport which provides high octane engagement and entertainment,” said Prime Volleyball League chief executive officer Joy Bhattacharya. “Indians have historically been fond of the sport as they have a lot of their childhood memories attached with it. We aim to revitalize the energy of the sport by showcasing the true talent of the country to the audience.”
The league will feature seven teams - Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes and the Kolkata Thunderbolts. Ashwal Rai, Karthik A, Deepesh Kumar Sinha and Jerome Vinith are some of the prominent players in the tournament. While the schedule for the tournament is yet to be announced, the league will comprise 24 games.
