MUMBAI: Ranjana Mangla has joined Star Sports as vice president - emerging sports, Indiantelevision.com has learnt. Mangla, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.
Mangla has previously worked with Discovery Jeet where she served as director - ad sales, India. Other than sales responsibilities, she also managed content partnerships for the entire network. She has also been part of Viacom18 as vice president – sales, spending more than four years with the media and entertainment conglomerate.
Mangla has over fifteen years of experience in large and medium sales team management, complex commercial deal negotiations with expertise in revenue strategy, large scale product launches and C-level market relations.
Starting her career as a marketing and PR specialist in Visionaire India, she has also worked with NDTV Lifestyle, NDTV Imagine, Star India, and the Dainik Bhaskar Group of Publications.
Mangla’s appointment seems to be in line with Star India’s vision of driving growth with sports as a big pillar. Apart from cricket the Star Sports bouquet of channels broadcasts Pro Kabaddi, Indian Super League, I-League, Super Cup, Premier League, Bundesliga, Badminton World Federation events, Premier Badminton League, Ultimate Table Tennis, and other premium sports such as Formula 1, Wimbledon, The French Open and US Open.
Earlier this week, the Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games with an appeal to encourage India to play more- with the evocative ‘#5MinuteAur’ campaign.
Khelo India Youth Games, which are a part of the Khelo India programme, will be held from 9 to 20 January 2019 in Pune, Maharashtra. The games will be telecast live across Star Sports Network and Hotstar in five languages – English, Hindi, Tamil, Telugu and Kannada.
Mangla was named national revenue head of India Today TV in July this year.
India Today Group CEO Vivek Khanna too called it quits last month in a letter dated 30 November 2018. The resignation was informed to the Bombay Stock Exchange on the same date stating that he plans to pursue other professional opportunities by the company.
Khanna joined India Today Group in November 2017.
