MUMBAI: Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed Indiantelevision.com. He is currently the head of marketing of the English cluster at the company.

Prior to SPNI, he was the AVP and head marketing Hindi movies cluster at Star India where he spent close to three years. 

Bastawalla is a die-hard marketing professional with over 19 years of multi brand experience. He has been a successful brand custodian across brands in various categories and has been responsible for charting the direction and launching/managing growth for the brands basis research, consumer insights, innovative marketing and communication strategies.

He strongly believes in the power of innovation in the marketing place and has been practicing “the innovation theory” successfully across brands.

He started his carrier with the DDB India’s Mudra communications as an account manager. After DDB India, he did stints at a couple of other media organisations, including Contract Advertising, Walt Disney Company, Nickelodeon and Mid Day before joining SPNI.  

Recently, SPN India’s head of marketing and On-Air Promotions (OAP)- sports Kedar Teny left the organisation.

Bastawalla holds a masters degree in management studies (marketing) from University of Mumbai.