MUMBAI: With 7.4 per cent TVR, Indian Premier League (IPL) finale played between Mumbai Indians (MI) and Chennai Super Kings (CSK) registered the highest viewership of the season.
On the other hand, the qualifier match between Royal Challengers Bangalore (RCB) and CSK emerged as the second most viewed match of the season with 5.6 per cent TVRs, while with 5.5 per cent TVR the first qualifier between CSK and MI grabbed the third slot.
The eighth edition of the IPL witnessed a constant growth in each and every segment. While the money raised through advertisement was better than the previous edition, viewership and advertising also saw a significant growth this season.
Television rating auditor, TAM analytics shows that IPL 8 was sampled by 192 million unique viewers, and the time spent by the viewers fetched a nine per cent growth with 46 minutes and 17 seconds in 2015 as compared to 42 minutes and 24 seconds of 2014.
The average TVTs section saw 21 per cent growth while the TVRs saw 20 per cent growth as the tourney fetched 3.8 TVR this year compared to 2.9 TVRs last year. Seventy one per cent of the All India Universe tuned to watch IPL 8 matches, which is almost identical to the seventh edition.
Vodafone continued to be the most prominent brand on the basis of ad volumes purchased during live telecast. It should be noted that Vodafone occupied this spot in the last edition too. Amazon also successfully retained its berth at the second position, while other e-commerce ventures like PayTM and Snapdeal replaced Flipkart.com and Airtel Cellular Services at third and fourth place respectively. Vimal Pan Masala grabbed the fifth slot, which was occupied by Big Bazar in 2014.
