MUMBAI: HP India partnered the Royal Challengers Bangalore (RCB) for the upcoming season of the Indian Premier League (IPL).
In an effort to better engage with millennials, the computer manufacturer will be the principal sponsor of the team Virat Kohli. Through the partnership, HP will occupy the commercial space on the front of the RCB playing jersey.
Additionally, RCB players will also be seen endorsing HP products in a TV commercial.
HP India MD Sumeer Chandra said, “HP is proud to be partnering with RCB and this association will help us connect with consumers across segments, age groups and geographies in India. I wish Virat Kohli and the RCB team a very successful T20 season and expect this association to provide further impetus to technology adoption in the country.”
Commenting on the partnership, HP India country marketing director Neelima Burra. said, “As brands, both HP and RCB stand for leadership, trust, performance, versatility and resilience and we are excited to partner with RCB. We are continuously looking for avenues to engage with our consumers. We believe our association with RCB will help us strengthen our engagement with the millennials in India and bring the world of cricket and technology on a single platform.”
Royal Challengers Bangalore check Amrit Thomas said, “We are very happy to welcome on board HP India, leaders in technology and a brand that is synonymous with creating fantastic experiences for everyone, something very similar to the DNA of RCB. We look forward to them sharing a great T20 season with the team and all RCB fans.”
With this partnership, HP aims to connect with millions of consumers across India as the leading technology provider. As part of the collaboration, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Furthermore, RCB players will be visible in HP-led promotions/activations.
To further amplify the association, HP is also introducing special promotional offers for PC and print consumers. HP will also enable opportunities for tech-savvy cricket fans to meet RCB’s star performers including Kohli, Brendan McCullum and AB de Villiers.
The Kohli-led squad will play its first match against Kolkata Knight Riders on 8 April at Eden Gardens, Kolkata.
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