MUMBAI: Alice Chiang has been appointed director, advertising sales, by ESPN Star Sports for Taiwan.

Chiang, who brief includes overseeing the sports broadcaster's ad sales interests in Taiwan, has earlier held senior positions in media agencies and local newspapers. Her last assignment was leading Power TV Network's advertising and promotions efforts. Chiang is expected to enhance ESS on ground sales initiatives in a market that enjoys one of ESS' most localised services.

ESS' senior vice president for Advertising Sales and Multimedia Ventures Greg Hayes says Chiang will also contribute greatly to our team and deliver to clients integrated advertising opportunities on the dedicated ESPN and Star sports channels in Taiwan as well as on the soon-to-be-launched Taiwan-specific website. Based in Taipei overseeing a team of six, Chiang will report to Greg Hayes who is based in ESS' Singapore headquarters.

Chiang replaces Simon Huang who has relocated with his family to Shanghai.