Mumbai: Chennaiyin FC have renewed their long-standing association with ACKO as the team’s associate sponsor for the 2023-24 Indian football season.

The partnership enters its fourth year and is a testament to the commitment and shared values of both organisations.

“We are delighted to have ACKO by our side for another season. Their commitment to fostering talent at the grassroots level and bringing fans closer to the club has been commendable. We are excited about embarking on a journey to accomplish shared milestones in the upcoming season,” commented Chennaiyin FC vice-president Ekansh Gupta.

Founded in 2016 as India’s first digital insurer, ACKO is currently the fastest-growing insurance company in the country. As a long-term partner, ACKO has been a staunch supporter of Chennaiyin FC, actively engaging and offering holistic support for Chennaiyin FC’s various endeavours.

Through its partnership with Chennaiyin FC, ACKO has been able to expand its footprint and succeed in Tamil Nadu. The association aims to not only provide fans with unique experiences but also enhance brand recall and affinity among the loyal and passionate fan base of Marina Machans.

“We are glad to extend our partnership with Chennaiyin FC and support this beloved football team. We are looking to build on our association from previous years and increase further engagement with the fan groups of CFC. This collaboration underscores ACKO’s unwavering commitment to fostering trust and genuine connections with the city and its people. Chennai remains a pivotal market in our expansion journey and this partnership continues to be a key ingredient of weaving ourselves into the cultural fabric of the city,” ACKO senior director of marketing Nitin Khanna opined.  

An important facet of the partnership will be the naming of the B Stand at the Jawaharlal Nehru Stadium in Chennai, which seats one of the club’s loyal fan groups, to the ‘ACKO Stand’.

Chennaiyin FC are scheduled to play their second match of the Indian Super League 2023-24 season against NorthEast United FC in Guwahati on Friday.