MUMBAI: Ultimate Table Tennis (UTT) season 2 is just around the corner as the dates are clashing with the FIFA World Cup 2018, on 14 June 2018. The 18 day-long tournament will be held in Pune, Delhi and Kolkata. This season, breakfast and cereal brand Kellogg’s has come on board as a sponsor in the ‘powered by’ category. With this new association, the league will be called CEAT UTT Powered by Kellogg’s.

The six-franchise tournament has lined up India’s top stars, including Manika Batra and Sharath Kamal, to play alongside and against some of the finest players in the world. Opening matches will be played in Pune and New Delhi, with the grand finale in Kolkata.

Kellogg’s India chief marketing officer Sumit Mathur said, “It is an honour to be associated with UTT, and we wish that all the athletes reach their full potential and achieve their dreams in the upcoming season.”

“We are delighted to welcome Kellogg’s onboard. Their involvement is a testament to the widening reach and growing popularity of UTT. It will give a huge fillip to the league as well as to the sport of table tennis in the country. We look forward to a fruitful association with Kellogg’s,” said UTT co-owner Vita Dani.

Six franchises will battle it out for the coveted trophy, with Falcons TTC coming in as the defending champions. With the continued support of various stakeholders, the Table Tennis Federation of India & the official league broadcaster, the Star Network, CEAT Ultimate Table Tennis Powered By Kellogg’s Season 2 promises to take the sport to greater heights and newer audiences.