MUMBAI: Football fans are going to get more soccer than they could have ever imagined. Close on the heels of JioStar signing up with the Premier League as well as presenting the Indian Super league, the All India Football Federation (AIFF) signed a commercial rights agreement for its premier competitions (I-League, I-League 2, IWL, senior national football championship for the Santosh Trophy and senior women's national football championship for the Rajmata Jijabai Trophy) with Shrachi Sports Endeavour Pvt Ltd for producing and broadcasting 338 matches in the 2024-25 season on 2 December 2024.
The senior men and women club leagues and national championship matches will be streamed on the SSEN app (owned by Shrachi Sports Endeavor), and 110 of the 132 I-League matches will be broadcast live on the Sony Sports Network.
"This significant partnership will help Indian football to get necessary exposure,” said AIFF secretary general Anilkumar.
Shrachi Sports managing director Rahul Todi said that the agreement will provide “a platform for men and women players to showcase their talents to national and international audiences with high quality HD content. With this partnership, Shrachi shows its commitment towards being part of India’s growing sports ecosystem."
The SSN streaming platform is available to football fans at three price points: Rs 20 for a single match as a pay per view option, Rs 100 for an entire tournament and Rs 600 as an annual subscription which gives access to all the matches for all the tournaments.
