MUMBAI: Premium travel and entertainment channel travelxp is set to don a new avatar replete with a new logo and theme. The white logo will symbolize the convergence of wavelengths of different colours.

The channel’s content will be divided into six distinct genres, namely, food, culture, nature, heritage, lifestyle and destination. The six main genres will be ornamented in six different colours based on the concept of colour psychology, which indicates, that colours have a psychological impact on choices and subtly influence behavior. The different colour formula is to create different identity for different genres, which will ease viewer’s association too.

“At travelxp we believe that the future starts today, not tomorrow. With this belief we are investing to create 4k travel content. For us, it’s an endless journey and an exciting one...The only way to really have a sense of how the world works is too see it yourself! And with us you’ll keep continuing to see more and explore more,” said travelxp managing director Nisha Chothani.

Boasting of more than 20 million viewers in India, the fully high definition channel travelxp was launched in 2011. It is also one of the few channels in the world that has started shooting with 4K technology.