MUMBAI: Eyeing a 40 per cent growth in turnover at more than Rs 1200 crore this year, home shopping network Shop CJ has expanded to the South Indian market with the launch of its Telugu language channel with original programming in Telangana and Andhra Pradesh.

Additionally, the company is expecting to generate revenue of Rs 250 crore from Andhra Pradesh and Telangana alone by the next fiscal year 2016.

The company’s recorded sales of Rs 850 crore last fiscal and is poised to grow with the rapid growth of the home shopping market in India. The channel reaches over 6.5 crore households across the country and is currently catering to about 40 per cent of the market.

The new Telugu language Shop CJ channel is available across all major cable and will soon also hop on to the Sun Direct direct to home (DTH) platform.

Shop CJ Network CEO Kenny Shin said, “The home shopping industry is growing rapidly and similar trend is witnessed in Telangana and Andhra Pradesh market. With the launch of 24x7 Telugu home shopping channel, we have begun the process of introducing region-specific niche channels. The Telugu channel will not only enhance our customer base, but it will also offer a great platform for regional brands to expand their penetration. We aim to offer new innovative product categories and change the entire home shopping experience.”

Shop CJ Network CFO N. Ramakrishnan added, “Shop CJ’s channel launch in Andhra Pradesh and Telangana will strengthen its presence in India. We are expecting to generate Rs 250 crore revenue from Andhra Pradesh and Telangana alone by the next fiscal year 2016.”

Shop CJ Network COO Dhruva Chandrie said, “Shop CJ Telugu will offer an array of products that are well researched to match local preferences. Our customisation strategy is built on the principle of offering consumers exactly what they want with full comfort and quality assurance. Communicating through the local language will help Shop CJ to consolidate in Telangana and Andhra Pradesh.”