Mumbai: Tamil GEC, Zee Tamil on Tuesday announced the launch of its upcoming reality show, Survivor. The hugely popular global reality show is adapted for the Tamil market by the content production and distribution company Banijay Asia.

Helmed by the production giant - Banijay, the franchise’s global success of Survivor is aptly reflected across every international adaptation of the show in multiple languages, resulting in a strong fan base world over. The show is the ultimate game of human survival designed to truly test every aspect of its contestant’s mental and physical strength, the multi-channel network said in a statement.

“As a channel, we have always committed ourselves to engage our audience with innovative content and variety in reality entertainment. Survivor will definitely set new benchmarks in reality show formats in India. From the production value to the portfolio of talent, Zee Tamil has truly embarked on a journey in partnership with Banijay Asia to redefine quality entertainment in the market,” said ZEEL, EVP and South cluster head, Siju Prabhakaran.

Banijay Asia’s CEO and co-founder, Deepak Dhar added, “Survivor is a show that has a global fan base. The format is unique, adaptable, and has the potential to match audience sensibilities across the board. The Tamil industry has always been experimental and bringing a reality show of this nature will only broaden the genre further. Zee Tamil has always been a frontrunner in bringing innovative content to its audience, and we’re excited to be partnering with them.”

The launch of the show on Zee Tamil is soon to preceded by a promotional campaign. The show will also be available to watch on Zee’s OTT platform, Zee5.