MUMBAI: ZEE Keralam, the latest Malayalam General Entertainment Channel, has started a unique campaign to sensitise their viewers on Covid-19 and create awareness among them to keep safe social-distance and wash their hands regularly. As part of its social responsibility Zee Keralam has started airing a 20-second video in between the programmes reminding the viewers to take some time off from the screen, go wash their hands while ZEE waits for them. No ads are played in between these 20 seconds.

The channel has said that it is important to remind people about the precautions against the pandemic and washing their hands effectively to control the spread of the virus.

The 20-second break titled ‘Break the Corona Outbreak’ has already started picking momentum with the initiative being widely appreciated by the viewers. Meanwhile, some of the stars associated with the channels like singer Sujatha Mohan and music director Shaan Rahman of Sa Re Ga Ma Pa Keralam and Sumangali Bhava serial actor Deepan Murali have already come out with videos that remind the viewers on how important is to take 20-seconds off to wash your hands.

Zee Keralam has also brought out a digital media campaign signifying the importance of social distancing through their social media pages. On a mission along with the people of Kerala, ZEE Keralam is fighting back along with God's own people to break the Corona pandemic.