Mumbai: Zee Kannada completes 16 years as a general entertainment channel today. The channel is leading the Karnataka market with 40 per cent share for the last 181 weeks as per Broadcast Audience Research Council (Barc) data.
Zee Kannada’s content strategy involves offering thought-provoking fiction shows, clutter-breaking reality shows, intriguing talk shows and blockbuster movies to woo viewers to the channel. The channel has its expertise and uniqueness in both the fiction and non-fiction space, appealing to all age groups of people. It has also provided a stage for emerging talent with its non-fiction properties such as Maharishi Vaani, Drama Juniors, Sa Re Ga Ma Pa, Dance Karnataka Dance, Comedy Kiladigalu, Golden Gang, Weekend with Ramesh amongst others.
Similarly, Zee Kannada’s fiction properties have also resonated with Kannada audience, especially shows like Hitler Kalyana, Puttakkanna Makkalu, Sathya or Manhanayaka, which have gone on to be cult classics.
The year 2021-2022 has been a hit year for the channel with many of its shows garnering high launch TVRs (TV ratings) including Hitler Kalyana garnering 9.3 TVR, Puttakkana Makkalu at 13.5 TVR, Drama Junior Season Four at 8.4 TVR, and Dance Karnataka Dance Season 6 at 7.0 TVR. Notably, Puttakkana Makkalu launch week rating is a record for any new show in the history of the Kannada television industry.
The channel has also bagged the satellite rights of top upcoming films like KGF 2, Vikrant Rona, Bajrangi 2, Ek Love Ya, Garuda Gamana Rishaba Vahana, Ratnan Prapancha, Galipata 2, Gandhada Gudi, Rider, and Drishya 2.
“With an aim to inspire our viewers and help open doors for them to achieve their goals, we at ZEE Kannada and ZEE Picchar have always put the audience at the forefront and that is something that has truly worked well for us,” said Zee Kannada and Zee Picchar business head Raghavendra Hunsur.
“From celebrating several milestones to emerging as the market leader, to taking social media by storm and having a highly successful season of fiction and non-fiction shows, Zee Kannada has had quite an eventful year. As the channel completes 16 successful years, it shows how we have grown as a brand and become leaders in our own right. The recognition also helps us understand and motivates us that we are on the correct path, and we hope to continue entertaining our viewers. I also hope that the viewers continue showering our shows with their love and support for years to come," he added.
