MUMBAI: Viacom18 has brought on Sagnik Ghosh as business head, Colors Bangla. Ghosh will be taking over from Rahul Chakravarti who cemented the channel’s position as the third ranked GEC in the highly competitive Bengali market. He will be reporting to Viacom18 regional entertainment (Bangla, Odia, Tamil and Gujarati clusters) head Rajesh Iyer.

A cross industry veteran with over two decades of experience panning Media and Entertainment, Advertising and BFSI industries, Sagnik, in his previous assignments, had led Star Jalsha and Star Bharat to leadership positions in their respective markets and genres.

“Regional is an important growth driver for Viacom18 and West Bengal is an important market for us. I’d like to thank Rahul for his contribution and wish him the very best in his future endeavours,” said Iyer. “Sagnik brings three important aspects to this role – his knowledge of the Bengali entertainment industry, his understanding of consumer preferences and his marketing expertise which cumulatively will dial up both the brand and the business.”

Ghosh added, “The Bengali broadcast entertainment market provides considerable opportunities and is known for its creative prowess for producing content that is often taken to other markets. Colors Bangla has a rich legacy and now is time to grow further and challenge the market leaders. Together, with the dedicated and talented team, I look forward to propel Colors Bangla to greater heights.”

Prior to joining Viacom 18, Ghosh was with Star India as executive vice-president and business head, Star Jalsha and Jalsha Movies (Bengal cluster). In the Hindi speaking market, he led the brand revamp of Star Plus, and re-launched Life OK as Star Bharat and led it to Number 1 position. In West Bengal, he helped in the turnaround of Star Jalsha and got it back to leadership position. Prior to joining the media and entertainment industry, Ghosh worked with top BFSI brands like Axis Bank, HSBC etc.