Mumbai: As part of Sharodiya blitzkrieg, TV9 Bangla has announced its programming lineup ahead of the state’s biggest and most awaited festival of Durga Puja. The channel has also unveiled its brand-new Sharodiya logo.

The tagline 'Pujo Ebar TV9-a' (this time Durga Pujo is on TV9 Bangla only) reassures the viewers of an enriching experience through the 35 day-long campaign, covering nearly 10,000 minutes of assorted pujo programming across over 90 episodes, said the statement.

As a prelude to the upcoming celebrations, the channel has released Pujor Gaan, an exclusive Durga Pujo theme song composed by the well-known musician Debojyoti Mishra.

The Pujo-special bouquet of content-driven programmes includes "TV9 Bangla Amar Pujo (Pujor Khobor)" - a daily news capsule on Pujo, "Annya Durga" - to showcase extraordinary stories of women who win challenges against all the odds, "Durga Pujor Bioscope" - special stories from the grassroots level featuring artisans and workforce engaged in Durga Pujo, "Banglar Durga Pujo" - historic tales of Durga Pujo, "Dekchi Thakur Pandale" - Pujo coverage on pandals showcasing pandal art, artifacts and idols, "Pujoye Ebar Raajar Bari" - exclusive reels of traditional Rajbaris (palaces), "TV9 Bane diyana" – traditional household Pujo, "Pujor Adda" - broadcasts of chats of radio (FM), theatre, celebs (Tollywood), gaan (songs), television celebrities, Pujo history and culture, and "TV9 Bangla Pujor Sera" - competitions and other attractions.

"Tomari Matir Kanya" - a special 120-minute show on goddess Durga will be telecast on the day of Mahalaya.