Mumbai: TV9 Bangla has announced the onboarding of senior journalist Anirban Choudhury. A well-known face in the region, Choudhury will anchor the channel’s primetime 10 p.m show. 

Choudhury will also manage the eastern region for News9 Plus, the soon-to-be-launched English OTT news service for the 'GenFlix,' said the media company. In his earlier on-air role, he has built a strong and loyal viewership for the primetime slot.

“TV9 Bangla, within a year of its launch, has already assumed the thought leadership in the region," commented Choudhury. "I want to further enrich the proposition by bringing on board fresh ideas with a new perspective and re-attain my supremacy at the 10 pm slot. Alongside, I am excited to be part of the bold and first-of-its-kind initiative - News9 Plus.”

TV9 Bangla has also roped in senior journalist and another well-known prime-time face on Bengali news television, Pew Roy.

“TV9 Network is India’s news leader, and I am extremely proud to be a part of TV9 Bangla. I am looking forward to working with some of the best-known editors to make a credible contribution,” commented Roy.  

“Having made a great start, TV9 Bangla is now gearing up for the undisputed leadership position as we enjoy in all other regional markets," stated TV9 Network CEO Barun Das. "Anirban and Pew bring onboard invaluable editorial experience that will help us reimagining Bangla news primetime.”

 “As the youngest member of India’s No 1 News Network, TV9 Bangla has always strived and met great expectations of the viewers and the management alike,” said TV9 Bangla Managing editor Amritanshu Bhattacharya. “With Anirban and Pew on board we are now undoubtedly the most formidable editorial team of Bangla news television.”