MUMBAI: Pixel Pictures, one of the leading TV production houses in south India, will be diversifying their production offerings into fiction and other domains, starting from March 2017.
The production house launched a new crime-based show in February 2017, and will be entering the fiction domain with a new tele serial in March 2017. Pixel is also planning a new, unique talk show currently in pre-production stage.
“Shantam Papam” is a show based on true-crime stories, went on air on 11 February 2017. The hour-long show will be aired thrice a week on Colors Super, and will feature stories primarily from Karnataka. Shantam Papam is currently the only one of its kind in the Kannada entertainment industry.
Pixel, which first entered the TV Production Industry in 2013, has been best known for adapting international game-based reality shows to regional audiences thus far. The company has produced Dancing Star (adapted from BBC’s Strictly Come Dancing) and Super Minute (from Shine International’s Minute To Win It) for Colors Kannada. Pixel also successfully produced the 1st season of Minute to Win It for Mazhavil Manorama in Malayalam in 2016, marking the production house’s lead entry in Kerala.
Pixel also won the mandate to produce Super Minute for the third consecutive season. The show, which follows a new “team-oriented” format in 2017, began on 18th Feb and is hosted by Golden Star Ganesh. The first set of episodes will see 16 Television Celebrity teams playing in knock-out format. The winning team will be donating the prize money to 5-year old Piyush, who is fighting Leukemia.
These new programs’ mark the company’s first steps towards delivering their creative offerings across various entertainment domains and regional markets.
Pixel CEO Prashanti Malishetty said, “Pixel started with game-based reality shows back in 2013, when this was relatively unknown show format. The success of this has given us great confidence, and we are looking forward to spreading our creative wings into other domains. We are very excited about the line-up of shows in the upcoming months, and believe that the audiences are looking forward to such content.”
The tele serial will also launch two faces to the Kannada audience. Pixel is currently holding special acting workshops for the crew & cast of the show before the show goes on air.
