Mumbai: News18 Rajasthan and News18 Madhya Pradesh/Chhattisgarh on Monday launched a special campaign called 'Vaccine Kavach Ko Na Nahi' to urge viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance.

As India enters the third wave, immunising the entire population resonates as the only solution to tackle the coronavirus scare efficiently. The increase in cases in the last few days and the spread of the new variant ‘Omicron’ is a sign that the country’s vaccination drive needs further reinforcement. Booster shots to health and frontline workers including those above 60 years of age have already begun, Meanwhile, vaccinations for children between 15 to 18 years are also on. Fostering the objective to share the pressing health and wellness goals among its viewers, News18 Rajasthan & News18 MP/CG have launched a special campaign ‘Vaccine Kavach Ko Na Nahi.’

Through the campaign, the channels urge viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance. The channels through its special episodes will highlight the tireless efforts of medical teams and local administration during the peak of the pandemic period of respective states. There will be stories around bursting myths that are still prevailing in rural areas of states. 

The campaign will also help the viewers comprehend the unwelcome consequences of the pandemic that aggravate because of ignorance and unpreparedness.