Mumbai: News18 Assam-North East has announced the launch of its special campaign titled 'Rising Sports: Shining Northeast' to raise awareness about the immense contribution of people of the northeast in the sports arena. 

PM Narendra Modi had once mentioned that Manipur was the powerhouse of sporting talents. It is an undeniable fact that the people of the northeast have a long heritage of sports enthusiasm.

Beginning with the legendary Indian footballer Talimeren Ao, who captained the Indian football team against France at the 1948 London Olympics to the present successes of Mary Kom, Mirabai Chanu, Lovlina Borgohain, Dheeraj Singh Moirangthem, and many more form the long list.

The month-long campaign, which started on 19 September, will showcase the sports champions, discuss their potential, narrate their inspirational stories, their zeal to excel against all odds, and highlight government and private initiatives and landmark decisions that shaped the sporting talents of the region. 

The state's future plans will also be discussed to ensure the northeast leads the way in terms of sporting talent.