Mumbai: To mark the occasion of 'Rajasthani Bhasha Diwas' on 21 February, Khamma Ghani Entertainment has launched a satellite general entertainment channel for the Rajasthani language - Gangaur Television. Out of 900+ on-air channels, Gangaur Television is the first and only TV channel in the Rajasthani language, the company said.
Rajasthani language has set a benchmark on YouTube with more than 40+ music labels and 80+ singers/artists contributing to the world of music, releasing more than 500 fresh songs every year, said the statement.
Even the film industry is trying to revive with the support of the state government and annually 20 plus films are getting produced and released in theatres. Gangaur TV has a motto of offering entertainment purely in the Rajasthani language, the statement added.
“Over the last five years, regional television has been a real game-changer. There is untapped potential and opportunity for Khamma Ghani Entertainment to reach out to a set of audiences who are willing to get entertained in their own Rajasthani language of ease & comfort," said Gangaur Television business head Alpesh Tailor. "We are confident that advertisers would latch on for this opportunity, and to ensure this - we have appointed ScreenMax Media as exclusive our ad-sales partner.”
Gangaur Television is widely distributed across the majority of 40+ MSO and DTH platforms, namely: RM Digital, Hathway Digital, Den Digital, Fastway Radiant Satellite, GTPL Digital, Home TV, JBC Digital, Next Digital, Rathore Digital, Shekhawati Cable, and with Airtel DTH, the channel has marked its presence nationwide.
The channel showcases content ranging from “Subah Ri Ram Ram,” “Santvani,” “Aapna Devta” to musical shows like “Virasat,” “Youngistaan,” “DJ Janudi," and “Preet Rang” to comedy gags of "Rabiya Ra Plan" and "Murari Ki Kocktail." The world TV premieres of more than 50 Rajasthani films is also a highlight offered by the channel.
In the coming days, Gangaur TV is bringing brand integration with new content on festival occasions such as:
• Dance Reality Talent Show –“Gangaur Dance Dhamaal”
• Cookery Show – “Rajsi Jiman”
• Family Comedy Show- “Yashoda Aangan”
• Health Show- “Arogya Bhava”
• Crime Show – “Rajasthan Police Files”
• Mythos – “Mhari Maa Karni”, “Hare ka Sahara Shyam Hamara”
• Special festivity programming includes – Holi, Gangaur, Shivratri, Ram Navmi, Navratri, Janmasthami, Baba Ramdev Peer Fair, Rajasthan Diwas, Maharana Pratap Jayanti, etc.
Khamma Ghani Entertainment is launching a new OTT platform on the website and mobile app to capture younger audiences and multiply the reach beyond television – “Krazzy4Gangaur,” which will show live Gangaur Television. It will allow users to upload videos and songs in the Rajasthani language only, giving them an opportunity to become a star through an integrated show – “Krazzy4Gangaur” on the channel. The channel’s daily/weekly contest and any reality show’s auditions will get entertained through this app too.
Apart from this, the mobile app and website will showcase the latest and trending videos, movies, and news on its platform. The mobile app is currently available on the Google Play store and content is live on the website: www.krazzy4gangaur.com
