Mumbai: IN10 Media Network-backed Bhojpuri film channel Filamchi is all set to entertain its viewers with 50 world television premieres starting 14 August.

In the next three months, the channel will showcase blockbuster Bhojpuri films featuring popular actors. The titles include Baaghi Ek Yoddha, Lallu ki Laila, Pawan Putra featuring Khesari Lal Yadav, Dinesh Lal Yadav ‘Nirahua’, and Pawan Singh, respectively. 

The channel said its go-to-market strategy is to serve the large appetite for films that exist within the Bhojpuri audience and that all the titles were handpicked for the viewers.

“Our selectively curated world TV premieres offer great differentiation from the competition. The continuous streak of super-hit world television premieres will help us increase our audience base and build loyalty to the channel. The strategic move will further bolster our goal of being amongst the top three channels in the category,” said Filamchi, VP - strategy, Tarun Talreja.

To ensure the viewers are in awe of the content lineup, the channel will be focusing on a 360-degree marketing plan to ensure an unparalleled experience for the audience. Additionally, the channel will unveil an engagement activity for its loyal customers wherein they will get a chance to win exciting gifts like bikes, TVs, and much more.  

The film premieres will be aired every Saturday at 6:30 pm from 14 August and every weekend from 21 August. Keeping in mind the upcoming festive period, the channel will showcase a premiere every day at 6:30 pm between 11 and 18 September.