Mumbai: Tamil Nadu’s youngest GEC, Colors Tamil, on Wednesday announced the launch of its much-anticipated fiction show, "Abhi Tailor", starting from 19 July. The channel strengthens its primetime line-up with the launch of this new show.
The show, produced by Media Mogul, is set to bring to life the stories and struggles of small-time women entrepreneurs. It follows the story of a young, vibrant Abirami (essayed by Reshma Muralidharan), a small-town tailor. Responsible for an alcoholic father Sundaramoorthy (Badava Gopi) and sibling Anandhi (Jayashri), Abhi’s life is devoted to building her small shop. Life takes an unexpected turn as a corporate honcho, Ashok (Madhan Pandian) sets foot into the town with a factory and soon comes head to head in battle with Abhi. The story is set to further discover a trail of drama and love between Abhi and Ashok.
“Our fiction shows have paved the way for changing trends in the way women protagonists are showcased and we have always brought to life real, hard-hitting stories with a gripping storyline," said Colors Tamil business head Anup Chandrasekharan. "In line with our promise, today we add yet another striking fiction show that is set to break barriers and set new benchmarks. We are confident that Abhi will become an instant household name and the show will be well received by Tamil speaking audience across the globe.”
“Abhi Tailor is a project close to my heart and I am happy to be presenting this in association with a leading channel like Colors Tamil," said the show's director Basheer. "The channel, since its entry, has changed the narration of women-centric stories by offering a refreshing, realistic perspective. I am excited for the viewers to join the journey of Abhi, a young woman who is set to take on the corporate giant with girt and courage. I am confident that Abhi and her story will inspire many young women entrepreneurs and they will certainly develop a sense of sisterhood with the character.”
"Abhi Tailor" will air Monday to Saturday at 10 pm only on Colors Tamil. The channel is available on all leading cable networks and DTH platforms.
