Mumbai: Colors Tamil on Wednesday announced the launch of its new primetime fiction show "Namma Madurai Sisters." The show is set to be aired every Monday to Saturday at 7 p.m from 21 February. The channel has employed a 360-degree campaign across TV, print, OOH, and digital for the show’s promotion.
Powered by Aroma Agmark Ghee, with Prithvi Inner Wears as special partners, the show starring Chaya Singh is a new-age tale of sisterhood filled with intense emotions and intriguing plotlines.
Set in the backdrop of Madurai, "Namma Madurai Sisters" revolves around the life of four sisters, each with distinctive characteristics. The plot focuses on Indrani (essayed by Actor Chaya Singh), who is laden with family responsibilities at a young age after the girls lose their parents. In her pursuit to avenge the death of her parents and to protect her sisters, Indrani grows from a young, naïve town girl into a resilient woman. The story also captures the journey of the three younger sisters, Meghala (Sunitha), Bhuvana (Sankavi), and Kavya (Ira Agarwal). Deepak Kumar plays the male protagonist opposite Actor Ira Agarwal.
“Colors Tamil has evolved into everybody’s preferred destination for entertainment. Our fiction shows are inspired by real-life women who have broken barriers and have really pushed the bar," said Colors Tamil business head Rajaraman S. "'Namma Madurai Sisters' is yet another tale of such resilience and it is truly a bold attempt to showcase and celebrate the spirit of sisterhood. We are confident that this show will become an instant favourite among the audience.”
Inspired by Aadu Puli Aattam - a traditional South Indian asymmetrical game of goats and tigers where the tigers 'hunt' the goats while the goats attempt to thwart the tigers, "Namma Madurai Sisters" also depicts familial rivalry between the sisters and their uncle Rajamanickam (played by Parthan) who attempts to wreak havoc in their lives at every opportunity, said the channel.
“The writing for this show is extremely strong in terms of characterisation. The engaging screenplay is sure to leave audiences hooked with every episode,” shared director Raja Dhanush. Our experience during the shooting has been enriching and we are confident that the audiences will enjoy our narrative through the eyes of our protagonists.”
“Men are usually the heads of the family. My character in Namma Madurai Sisters strives to showcase that women are equally capable of binding families together and leading the way for future generations. This character is very distinct from my other projects as it presents a different facet of women,” added Chaya Singh.
