MUMBAI: Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

With Tata Sky, Big Ganga will now be available for discerning viewers across metros, semi urban and rural markets with enhanced reach. Big Ganga is available from 26 October 2016 on Tata Sky Channel No. 1116.

This announcement enables Tata Sky to offer pure Bhojpuri entertainment to its viewers, uplifting and nurturing a sense of pride amongst the aspirational audience pool of the region. On Big Ganga, Tata Sky subscribers can enjoy watching over five hours of original programming content which taps into the insights of Religion (Devotion & Bhakti); Reality (Game Shows, Social), Family Movies and Fiction.

A Big Ganga spokesperson said, “Availability on Tata Sky allows Big Ganga to expand its reach across the country. We are confident that our content will be thoroughly enjoyed by the new audience, further enhancing our reach and position. Strengthening our distribution is a strategic move which will not only widen our audience base and popularity but will also give better value to our advertisers.”

With popular shows such as Big Memsaab, Hindustan Ka BIG Star, blockbuster movies every weekend, along with upcoming devotional shows Jai Chatti Mayi, reality show Birha Muqabla; BIG Ganga offers exquisite and dynamic content for family viewing which resonates well with the masses. With additional unique shows in the pipeline, BIG Ganga is poised to engage, enrich and entertain new audience across the country.

Big Ganga is extensively distributed across all cable operators in the state of Bihar, Jharkhand and UP and spread across Den Networks, Darsh Digital, Manthan and Siti Maurya, amongst other DTH players, Ganga is available on DD Direct, Airtel, Dish TV, Videocon d2h, and Reliance Digital TV.