Mumbai: Elara Securities senior VP research analyst Karan Taurani said that the ongoing Zee-Sony merger can deliver a 55-60 per cent upside on valuation over the near to medium term.

He also added that an immediate 10-15 per cent rise could come on the basis of National Company Law Tribunal approval, with a further uplift expected due to synergies and business strategy execution.

Further he said that the second leg of the re-rating in terms of valuation multiple could come in post the merger, depending on what kind of strategy they announce.