MUMBAI: WorldSpace, the satellite-based digital radio services has announced that it has expanded its senior management team with the appointments of Shishir Lall in India, as managing director of operations, and Stephen Horn at the Silver Spring headquarters, as chief marketing officer.
As managing director of WorldSpace India Shishir Lall will spearhead the company's business operations in India to drive sales and marketing efforts. Lall replaces Deepak Varma, who will now manage business development activities. 
The new appointments strengthen the company's leadership and further support expansion efforts, globally.
Lall has worked at leading consumer products companies including Brooke Bond, Unilever, and Pepsi. On the international front, Stephen Horn will lead sales and marketing initiatives. 
Horn was previously holding senior management positions at Coca-Cola Enterprises, PepsiCola and Citibank. 
"At this exciting stage in our company's growth, we are very pleased to have these high caliber professionals join the team," said WorldSpace CEO Noah Samara. "Shishir Lall will play an integral role in helping us to streamline operations in India, and Stephen Horn will guide our global marketing efforts to help us build additional brand awareness. Both will be critical players as we continue to increase our international presence, gain subscribers, and execute against our global business plan."