MUMBAI: Lost Boy Productions’ Vikas Gupta is all set to join media mogul Subhash Chandra’s new general entertainment channel (GEC) &TV as head of fiction programming.

Gupta will join the channel from 1 September, 2015 and will be reporting to &TV business head Rajesh Iyer. He will be stepping into the shoes of Doris Dey who currently holds the position. 

Confirming the news to indiantelevision.com, Gupta said, "Challenge is what drives me and &TV is an extremely exciting space to be in. I am looking forward to work with Rajesh and team and hope it will be a memorable and successful adventure like all the other assignments I have been a part of."

Gupta started his career as a trainee with Balaji Telefilms and moved on to DJ’s Creative Unit as an associate creative head. He went back to Balaji Telefilms as an associate creative director and was associated with shows like Kis Desh Main Hai Meraa Dil and Kitni Mohabbat Hai. He also worked as MTV India programming head from February 2014 to December 2014.

Interestingly, the TV fraternity also recognises him as the youngest creative director of the industry. He entered the industry at a young age of 19. After getting enough experience, he turned to production and started his own banner - Lost Boy Productions – almost four years ago. Over the last three years, the production house has come up with shows like Channel [V]’s Gumrah and The Serial (co-produced with Balaji Telefilms); as well as Bindass’ Yeh Hai Aashiqui.