MUMBAI: Nickelodeon & Viacom Consumer Products president Leigh Anne Brodsky has announced plans to further leverage and grow Nickelodeon & Viacom Consumer Products internationally with the creation of two new positions and several executives gaining new responsibilities.

Jim Davey has been named senior vice president, Global Consumer Products Marketing and Planning. Tanya Haider has been appointed vice president, Nickelodeon & Viacom International Consumer Products. The positions have been created to bring global planning and execution to key franchises for Nickelodeon and Viacom.

"Jim Davey and Tanya Haider have been instrumental in developing and growing Nickelodeon's domestic licensing and merchandising business into a $4 billion annual retail business and they will be integral in taking our brands to new heights internationally," says Brodsky. "The focus of these two individuals will be to continue the extension of our popular brands to ensure that we are everywhere our audiences are."

Formerly vice president Toys and Marketing, Nickelodeon, Consumer Products, Davey's role will change to assume global marketing responsibilities for Nickelodeon & Viacom Consumer Products. He will be instrumental in planning for Nickelodeon's vast portfolio of properties, including SpongeBob SquarePants and Dora the Explorer, as well as Paramount's Star Trek, Comedy Central's South Park, MTV's International licensing and select Spike TV properties, informs a company release.

Tanya Haider is charged with growing the Nickelodeon & Viacom Consumer Products businesses and brands internationally and will oversee businesses in Asia, Canada, Europe and Latin America. Haider will also be responsible for driving the growth of MTV international licensing and developing the Paramount library of properties as well as future Paramount movie licensing internationally, the release adds.

Nickelodeon & Viacom Consumer Products is a part of Nickelodeon Enterprises, the ancillary business unit of Nickelodeon Networks. It is responsible for licensing Nickelodeon brands and characters as well as the properties of Paramount Pictures, Comedy Central, Spike TV and MTV (International), as well as some non-Viacom properties.