KERALA: The QYOU Media Inc has appointed Krishna Menon as the COO of its Hindi language youth-oriented channel The Q India, available in over 100 million TV households and to over 612 million OTT and mobile users.

Menon has been working as the chief revenue officer in Q India since 2018, and the company decided to promote him as the COO for his efforts in growing its business from a small independent channel into one of India's fastest-growing media brands. 

"Krishna has been a true leader and for more than two years has worked to grow our business, raising it to new levels of viewership, revenue growth, and brand recognition. Working with Simran Hoon, our recently announced CEO, Krishna will be instrumental in driving forward The Q's many planned strategic growth opportunities," said QYOU Media co-founder & CEO Curt Marvis. 

Going forward, Menon will be directly responsible for distribution, branding, influencer marketing, digital sales, and operations and will report to Hoon, while other departments including ad sales and programming will be directly under Hoon's management. 

Menon said, "We have been nurturing and building the foundation for The Q for over two years, and now is our time to drive forward the creation of a truly new and dynamic media brand in India. Our team is strong and our product continues to deliver results. I am thrilled that our hard work to date is paying off and I look forward to contributing to our new levels of achievement and growth in the coming months and years ahead." 

Before joining Q India, Menon had served as the chief revenue and marketing officer for Sakal Media Group. He formerly held senior sales, operational, and business development roles for Dainik Bhaskar Group, OnMobile Global, Network 18 (Viacom), and Radio Mirchi (Times of India Group). His experience extends across television, digital, radio, and print media.