MUMBAI: Kannada channels Kasturi and Kasturi News have got a new ad sales head for west India in Sudhir Puthran.

Based in Mumbai, Puthran who joined the company nearly a month ago will handle the ad sales for both, the general entertainment channel and the News channel. He will report to Kasturi Media sales and marketing head Navaneeth CM.

Prior to this, Puthran was DDB Mudra group head, where he was part of the decision making team for marketing and brand building. He was also involved in deciding marketing budget, creating annual marketing campaigns, conceptualising brand campaigns and establishing annual goals for marketing.

He has also worked with MPG, TME, Dentsu India, Madison Media and Radio City. His mandate at Kasturi will be to increase revenue from the west by 50 per cent while heading a team of two.

Kasturi, the GEC was launched in 2007 and headed by its managing director Anitha Kumaraswamy. She is the wife of HD Kumaraswamy, former chief minister of the state and son of former Prime Minister of India HD Deve Gowda. The News channel was launched in 2011.

The GEC has shows such as Nagmani, Sai Baba, Nakara Bakara, Kamanabillu, Swara Madhurya, Divya Degula, Phata Phat, Reel Suddhi, Cini Club, Just Travel, Jeevan Mukhi, Bhanuvarada Baadoota, Nalapaka and Super Samsaara.