MUMBAI: Star India has finally figured out who would step into the outgoing business head and GM Nikhil Madhok’s shoes. According to a source, it is Sagnik Ghosh -- senior vice-president, head of network brand strategy and marketing strategy at Star India.
Madhok, the business head and general manager of Star India’s second GEC "Life OK" put in his papers a while ago, and is serving his notice period. He will be operating as the GM till the end of December 2016.
Star India has elevated Ghosh as the new general manager of Life OK. He has been working with Star for more than a year now. Ghosh joined Star India as senior VP and head of marketing for Star Plus in October 2015. In June 2016, he became the head of network brand and marketing strategy.
Prior to joining Star India, Ghosh was working with Axis Bank as the senior vice president and marketing head. Ghosh was managing brand & strategy, digital marketing, branch marketing as well as the marketing communication function for Axis Bank and its subsidiary companies.
