NEW DELHI: Veteran creative expert Shruti Anindita Varma has joined BAG Films & Media Ltd as the new business and creative head and will be responsible to drive its creative excellence, in-sync with the ongoing transformation of Media and Entertainment industry in Indian market.

In her capacity Varma will be leading the creative division of BAG Films and Media Ltd.

Prior to this appointment she has been associated with successful production companies like Applause Entertainment, Endemol India, Miditech and Ideas Box among others.

Varma said, “It gives me immense pride in taking up the new responsibility at a time when the Media and Entertainment industry is at an inflection point when digitization is poised at transforming entertainment business dynamics and audience engagement. I am truly excited and at the same time committed to formulate new and diverse ideas that will lead to fulfilling the business objectives.”

BAG Films MD Anurradha Prasad said, “Shruti will add great value to the business given her background and experience which is diverse. In her capacity as Creative and Business head, she will be responsible for driving growth and transforming our business goals into profitability in the market. She started her career as an Intern at BAG & we are happy to have her back.”