MUMBAI: ShortsTV, the world’s first 24/7 channel dedicated to short films, has appointed Pratik Bhivagaje as partnership and marketing manager for South Asia. He will be driving growth for ShortsTV in the South Asia market by forging business partnerships & increasing distribution. He will also lead marketing efforts to establish ShortsTV as a key player in the short form content space. His previous stint was with Tata Sky as Content Manager.

Welcoming Bhivagaje to ShortsTV, ShortsTV chief executive Carter Pilcher said “We’re thrilled to be joined by Pratik. He is an exceptional talent, a clever marketer with critical discernment in content marketing & acquisition. His experience is key as ShortsTV India is growing in leaps and bounds, and Pratik will ensure we are bringing the hottest new shorts to our audience across the subcontinent.”

An IIM Ahmedabad alumnus, Bhivagaje, has worked across the broadest spectrum of distribution deals, content acquisition, marketing, and new product development at Tata Sky. He has also worked as a consultant in PwC. Pratik will report into Tarun Sawhney President – Asia at ShortsTV HQ in London.