MUMBAI: Zee Studio, which recently saw a revamp, has now seen a big appointment at the top executive level of the channel. Zee Studio and Zee Café’s Sharlton Menezes who is the AVP and head of marketing has now been entrusted with an additional portfolio. Menezes has now been promoted as the content head for both the channel. In his new role, he will be responsible for content strategy, acquisition along with marketing for both the channels.
He replaces Sonal Khanduja who was heading programming and acquisitions for the two channels for nearly 10 years. Khanduja has now joined Times Television Network as programming head for the English cluster (Movies Now and Romedy Now). Khanduja took charge today.
Menezes had joined Zee Entertainment in 2008 as senior marketing manager. He holds a Masters in Management Studies degree from University of Mumbai. While Zee Café is an English GEC, Zee studio is the English movie channel from the Zee stable.