MUMBAI: Saregama India has roped in Troy Lobo as vice present - sales and marketing. With over two decades of experience in sales and affiliated marketing, he was previously Turner South Asia executive director, where he was responsible for network and content distribution.

Lobo is the latest hire at Saregama, after Rajesh Beri and Siddharth Anand were hired as senior creatives earlier this month when the company ramped up its television content management team.

Saregama managing director Vikram Mehra said, “We are very pleased to have Troy head our marketing and sales function across all verticals at Saregama. His vast experience in telecom and television sector will further strengthen to build Saregama an end-to-end music and entertainment company of tomorrow.”