MUMBAI: Radio City, the private FM radio station backed by Star, turns two years old on 3 July in the Garden City. The channel has organised several contests and ground promotional events to mark the event.
An official release claims that for the last 730 days, the radio FM channel has entertained with the latest songs climbing up the charts; interviews, views and opinions from Aishwarya Rai to Rahul Dravid to chief minister S M Krishna. Radio City 91 FM is one of the country’s first private FM stations to launch in Bangalore.
The release quotes Star India's radio division COO Sumantra Dutta as saying: "We will consistently aim to strengthen Radio City 91 FM’s position as a non-stop entertainment destination for listeners in the city. New programming with fun filled content and humour has made the station even more attractive and offers the listener a compelling reason to stay tuned 24 hours a day."
In Bangalore, the station will give 15 couples a chance to party with the RJs in an anniversary bash at the Amoeba Sports Bar at The Leela. In addition, Radio City has tied up with Bharat Petroleum for free fuel. Radio City along with Bharat Petroleum will give away free fuel worth Rs 10,000 daily for 15 days. Listeners just need to get their car ‘stickered’ with a Radio City 91 FM bumper sticker at any Bharat Petroleum Pure for Sure outlet; and be spotted by the Radio City 91 FM crew. They must then listen to Radio City 91 FM every day to find out if they are one of ten winners of a coupon for Rs 1,000 that day.
The release claims that Radio City 91 FM is the only network present in top three metros of the country -- Bangalore, Mumbai and Delhi along with being the sole FM radio station in Lucknow.