Mumbai: Sohini Guharoy has joined Network18 Group as the head of audience growth.

Guharoy has moved on from NDTV, where she was heading audience and social strategy. Before that, she set up the audience engagement team at The Quint. 

Her expertise lies in driving an integrated engagement and content strategy to accelerate audience engagement and revenue growth on platforms. 

She has led content for social, developed products in-house for automation, forged platform partnerships, responsible for community management and hired appropriate talent for the audience division in her previous role.