MUMBAI: There is a new hiring in ad sales at ESPN Star Sports.
Vijay Koshy officially joins duty on Monday as associate director, heading sales in the west and south.
Koshy was formerly an assistant V-P with Star India, heading ad sales for Channel [V] in the western region. Under former head of ad sales Raj Nayak, Koshy also used to head the CRM (customer relationship management) division which was formed to act as a support service to separate functions.
Prior to his stint at Star, Koshy used to work with several ad agencies including Lintas (now Lowe).