MUMBAI: Prakash Jha Productions has appointed the media and entertainment vet Ashish Kaul as the CEO for its television and digital business.

Kaul has taken up this role after being the business head for IN Entertainment India Limited, the digital cable broadcasting & content business of Hinduja Group. He had joined the group in 2012 as the vice-president.

Kaul has over 23 years of experience in leadership roles across managing businesses across entertainment, news, ITES, retail and consumer goods. He has served in executive governance roles with conglomerates such as the Essel Group / Zee Network, Credence International, BAG Films, Bajaj Herbals and Golden Medias. He was also the CEO for Association of Motion Pictures & TV Programme Producers in India.

Prakash Jha Productions is a brand incorporated by the well-known director of topical cinema Prakash Jha, to take his unique brand 'Cinema with Power' forward.

Prakash Jha Productions has been synonymous with the production of quality films for over 20 years. He is a multiple award-winning filmmaker known nationally and internationally for his critically acclaimed and popular films including Amitabh Bachchan starters Satyagraha & Aarakshan, and Raajneeti, Apaharan, Gangaajal, Mrityudand, Parinati and Damul as well as award-winning documentaries such as Sonal, Faces After The Storm, Kudiattam, and Looking Back. Other feature productions include Rahul (2001), Dil Kya Kare (1999) and Hip Hip Hurray (1983).

Confirming the news to Indiantelevision.com, Kaul said, “Television and digital media is a sunrise industry with tremendous potential of reach and value for the advertisers. I believe the approach to content production and management for television and digital space is not yet understood by the industry and I believe Prakash Jha Productions will be that catalyst of change. Personally, I would like to bring in a collaborative effort to content creation that delivers reach, popularity and ultimately value to the advertisers."