Mumbai: India Today group’s digital-first regional channel Gujarat Tak announced the launch of its Gujarati language website during its election focussed on-ground political event ‘Gujarat Tak Baithak’.

The event was graced by eminent personalities from Gujarat’s political realm including chief minister Bhupendra Patel, home minister Harsh Sanghvi, BJP’s CR Patil, Congress’s Jignesh Mevani and Lalit Kagathara, AAP’s Isudan Garvi and AIMIM’s Waris Pathan.

Tak managing editor Milind Khandekar commented, “Our journey in the Gujarat market has been impeccable. We entered through varied social media platforms and within a year we are ready to launch our digital destination. The website will feature exclusively tailored content, especially for Gujarati-speaking digital audiences. It will act as a comprehensive platform with all content categorised in systematic formats like text-news articles, web stories, and videos."

Tak CEO Vivek Gaur said, “After covering Maharashtra and UP, Gujarat will be the third regional market with our native platform. Gujarat Tak as a channel had crossed 100 million views in FY21-22 on social media. The launch of the website further establishes trust, authenticity & knowledge with the end-consumer.