MUMBAI: ITV Network, which runs news channels NewsX and India News, has roped in Gautam Bhanot as the national revenue head for its English channel. He will be responsible for the overall sales and revenue generation of NewsX.

He will focus on growing the top line while also looking at creating new revenue streams and opportunities. Bhanot has 16 years of experience with his last sting being at Network18 where he was national sales head for CNN-IBN for nine years.

Prior to this, he was with CNN-IBN, CNBC-TV18 and CNBC Awaaz as VP sales for north region. He’s also worked with The Times of India, Economic Times and Tej Bandhu Group.

ITV Network MD Kartikeya Sharma said, “Gautam brings with him a wealth of knowledge and expertise that will be invaluable in unlocking the potential value of brand NewsX. I am confident that Gautam with his in depth understanding of media sales combined with his dynamism and leadership as a sales professional will be a great asset to the organisation.”

ITV Network group CEO RK Arora said, “We are delighted to have Gautam on board at this exciting time of growth and expansion at ITV Network. We are certain that his experience and understanding of the business will benefit NewsX as we strive to continue to be the market leader in English news genre, in line with ITV Network’s objective of becoming India’s profitable and largest TV news network.”

Bhanot said, “I believe the industry is going through a transformational phase wherein programming formats, news consumption patterns, technology platforms all are evolving and hence the opportunity to learn and contribute is immense. My agenda will be to enhance the offerings of NewsX and partner with new and existing clients, to deliver delight and grow the revenue stream.”