MUMBAI: Former Discovery India and South Asia head Karan Bajaj has stepped into a new venture by launching an educational technology start-up that is backed by Nexus Venture Partners and Omidyar. 

Bajaj commenced his career in 2002 as a brand manager at Procter and Gamble. He then served The Boston Consulting Group as the management consultant (project leader) and worked there for about two years.

He also worked with Kraft Foods Group as marketing director/ P&L leader. He was then elevated to the senior position as senior marketing director/ equity leader.

Not only this, a best-selling novelist and striving yogi, Bajaj balances his professional career with personal spirituality. His novels Keep Off The Grass and Johnny Down launched his literary career. In June he had his first international novel release—The Yoga of Max’s Discontent.