MUMBAI: Eros International has appointed Ajit Thakur as the CEO of its new motion pictures production division - Trinity Pictures.

It may be recalled that in December 2014 Indiantelevision.com first broke the news about the former Life OK and Channel V general manager Thakur quitting the network and wanting to start his own label by joining Eros International.

Thakur has joined the leadership team at Eros and will lead Trinity Pictures’ endeavor to invest in developing intellectual property in-house.

Eros International group CEO Jyoti Deshpande said that while its acquisition and co-production model is all about scale, portfolio and market share, the Trinity label will be all about quality, success rate and building franchises with lasting value, which perfectly complements its overall content strategy. “We are excited about taking a big creative initiative with Trinity and warmly welcome Ajit to join the Eros family to drive this initiative with his wealth of experience and successful track record. We are fortunate to have David Maisel, the founder of Marvel Studios on the board of Eros International plc and are hopeful of recreating some of that franchise magic for Trinity,” Deshpande said.

Commenting on his new role, Thakur said that it had been a dream to build a franchise based motion picture label and in Eros, he has found a perfect home to his dreams. “I am happy to be a part of the Eros family, India’s biggest film studio and hoping to create at Trinity something meaningful and of lasting value,” he said.