MUMBAI: CNBCTV18.com, the digital arm of CNBC has appointed Rohit Gandhi as national sales head. Prior CNBCTV.com, he has worked with digital brands like Times Internet, Condé Nast India, Rediff.com and he had also been part of the CNBC-TV18 channel a decade ago.

Gandhi comes with 14 years of experience in print, TV and digital media. His responsibilities in the new role comprise developing effective strategies and leading the team to maintain high sales performance in the organisation.

Speaking about his new role at CNBCTV18.com, Gandhi said, “Having been a part of CNBC-TV18 in the past, and having seen the platform grow year after year, it gives me immense pleasure to again join the CNBC family and work with an outstanding team. I am looking forward to drive innovation and creativity through robust strategies, towards elevating the sales department at CNBC Digital.”

At Times Internet, he was working as national head in content marketing and native advertising and was responsible for driving ‘Demand Plus’ business nationally across Times digital platforms. At Condé Nast India, he was actively involved in scaling up its digital business by bringing innovative offerings like branded video content, native advertising and programmatic advertising.

Commenting on the new appointment, CNBCTV18.com business head Ranjita Sehgal said, “We are happy to welcome Rohit to the CNBC Digital family. His extensive experience in the digital sphere, along with his in-depth understanding of branded content both on business and lifestyle platforms is an excellent fit. His understanding of TV sales and CNBC TV18 is an added advantage for the integrated approach we are adopting.”