MUMBAI:  One of the country's leading English business news channels, Bloomberg TV India, has appointed Amol Maheshwari as its national sales head. He will be directly reporting to Bloomberg TV India COO Lavneesh Gupta.

Maheshwari will be in charge of driving the business development for the premium business news channel across India. As part of his new portfolio, he will also be leading a team of regional heads and account directors who service a mix of corporates across PSUs, private companies, MNC segments and government business.

With over a decade’s experience in the banking and financial services industry, Maheshwari started his career in 2004 at HDFC Life as a management trainee and later progressed as a corporate account manager. Post HDFC Life, he worked with HSBC Bank as vice president and channel sales manager for mid-market segment proposition, HSBC Advance. Before joining Bloomberg, Maheshwari was handling corporate sales and worksite marketing for Bajaj Allianz Life.

 Commenting on the new appointment, Gupta said, “Amol, with his experience and deep understanding of the television business, will surely add tremendous value to the channel. I am confident that he will be a prodigious asset to the organisation and will help us reach the next level through his keen understanding of the business.”

Maheshwari’s key focus areas at Bloomberg TV India would be to nurture a strong business team and to significantly enhance sales revenue for the channel in FY 15, while improving Bloomberg TV’s penetration of client’s coverage across industries and dominate in business news space.

Talking about his new role, Maheshwari said, “It is a great pleasure to take new responsibility at Bloomberg TV India, as it offers a value proposition of being the First, Fastest, Factual, Final and Futuristic on News Reporting to viewers. This opportunity at Bloomberg TV India is a spectacular one from my personal and professional growth perspective and I look forward to constantly innovate and create a unique & rewarding experience for clients.”

Maheshwari is pursuing his senior management programme in leadership and management from Indian Institute of Management, Calcutta. He has done his B.Com (Hons) in 2001 from Sri Venkateswara College (University of Delhi), PGDM in marketing & finance from Symbiosis Center for Management & HRD in 2004. He is also a certified executive coach from International Coach Federation.