Mumbai: Soon-to-be launched national hindi news channel, Bharat 24, has kept the industry buzzing with a slew of new appointments. Recently, the channel has announced senior-level appointments in key functions of sales and marketing ahead of its launch.
Bhim Shankar Negi has joined Bharat 24 as vice president (North and East). With over 16 years of media sales experience, Negi is known for increasing revenue with his solution-based approach, especially with selling events, IP’s and customized brand solutions for his clients. In his previous role, he has worked with leading media networks like Zee Media, Network18, NDTV and The Times of India.
Speaking on his appointment, Negi said, “It is a privilege to have been entrusted with this new responsibility. While Bharat 24 is the first-to-introduce augmented reality in its studios, we are confident of offering a wide range of customized media solutions to fraternity”.
Partha Sarthi Kuila is appointed as vice president for the west and south region. He will be based out of the Mumbai Office. In his illustrious career spanning over two decades, Partha has been responsible for driving ad sales revenue from the west & south markets where he has worked with Zee Media, Sab TV, Network18, 9X Media, Star India and Red FM.
Speaking about his new role, Sarthi Kuila said, “I am extremely delighted to join the team at Bharat 24. My experience and learnings will help me charter into newer arenas to tap into the full potential of the channel."
The channel also announced the appointment of Nishant Mishra as vice president of marketing. He will be responsible for the brand’s launch and other marketing activities in his national role.
Nishant has been instrumental in creating successful brand strategy, curating IP’s and customized brand solutions for the leading media brands he has worked with in his career spreading over 15 years like TV Today, TV 18, Zee and iTV Network. Before joining Bharat 24, he was associated with India Ahead News as DGM, Marketing & Branded Content.
On these new appointments, Bharat 24 chief business officer and strategic advisor to the board Manoj Jagyasi commented, “Bhim, Partha and Nishant bring a wealth of experience & strategic thinking which should bolster our growth plans for Bharat 24. Cashing in on all the excitement for Bharat 24 in the market, I am pleased to inform you that we are already in advanced stages towards signing a few large advertisers”.
