MUMBAI: Entertainment business veteran and former Viacom18 Integrated Network Solutions head, Jaideep Singh has been roped in by Arré as a director on its management team. Singh will guide the platform's monetisation drive/strategy, launch Arré’s music vertical and contribute his experience towards expanding other content verticals as well. He will be working closely with founders B. Saikumar, Ajay Chacko and RayC as Arré expands its content footprint as India’s fastest growing original content brand on digital.
Saikumar said “We are delighted to have Jaideep join us at Arré to lead our business efforts as we expand and strengthen our content and platform. Jaideep brings invaluable experience and skills with respect to IP creation and monetisation, to further our growth objective, as we enter into an exciting year 2 of Arré.”
Arré has built a distinct voice by its unique take on culture and society using stories, doodles and audio besides video. It is one of the country’s fastest growing digital brands on social media besides being widely distributed across a range of domestic and international platforms like SonyLIV, YuppTV, Vodafone Play, Ola Prime Play, TF1 Xtra (OTT Network in France) etc. in addition to its own website and apps on IOS and Android.
Singh added, “Developing sustained business models in the entertainment sector has always been my passion. The explosive growth that Arré has witnessed as a brand is a story in itself and I am very excited to be part of this journey. My current ventures, Volocity Media and Ignition Creative will also help in creating some state-of-the-art engagement interfaces at Arré.”
He is currently partnered with two US based companies as a part of his entrepreneurial venture. He is the chairman of Ignition Creative (APAC and Middle East Board), an integrated marketing agency and the managing director, APAC and Middle East, for Volocity Media, a technology innovation group working in the field of developing digital products and platforms for building social communities.
Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. He has worked with notable companies, including, JK Tyres, Confederation of India Industries and Radio Mirchi. His last stint was a stellar 10-year position at Viacom18 India, where, as senior vice president and business head of Integrated Network Solutions, he launched a host of domestic and global impact IPs, secured strategic media partnerships with brands, government sectors and engaged with entertainment and media divisions across the globe. He established the INS and Live Viacom18 divisions of Viacom18, which boast of national and regional properties like the global EDM festival Vh1 Supersonic, MTV Xtreme, MTV Bollyland, the Indie artist festival EMERGE, the comedy festival Chuckle Festival, and SPIRO, which dominated the subcontinent with 300+ events and produced hundreds of hours of content.
