As part of its corporate restructuring, the Walt Disney Company has promoted Amit Malhotra as its country head for Singapore and Malaysia. Reporting to Mahesh Samat, executive vice president and managing director for Walt Disney International, South Asia, Malhotra will be responsible for all of Disney’s businesses in the two countries.

As part of his responsibility, Malhotra will focus on building and strengthening consumer engagement with Disney brands across digital platforms, creating localised content and accelerating the growth of Marvel and Star Wars brands to better connect with the audience in Singapore and Malaysia.

He will, however, continue to oversee the operations of the linear television business and local content production for Southeast Asia (SEA).

A veteran of 13 years with Disney, Malhotra has worked in various leadership roles across media and the studios businesses throughout Asia for the company. Prior to this appointment, Malhotra was Disney’s vice president and general manager for media networks, responsible for businesses across all functions in the media networks portfolio in SEA. He was also responsible for the Maker Studios business in the region.

Disney’s South Asia hub was recently merged to integrate its Southeast Asian regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam with Disney India under the leadership of Mahesh Samat.

“We continue to push the boundaries of creativity and the use of technology across all our businesses. I am excited to lead our immensely talented teams in Singapore and Malaysia as we continue to grow and engage the fan base of Disney, Marvel, Pixar and Star Wars,” said Malhotra.